Digital experience for Black Princess' 140th anniversary campaign: UI/UX of hotsite and interactive app

The main challenge was to transpose an institutional video concept into a practical and engaging experience. The campaign needed to allow any consumer, regardless of their level of digital familiarity, to create and upload their own artwork. The risk was that the experience would become complex or unattractive, creating barriers between the brand's inspiration and the public's action.

The project turned the celebration into a pleasurable co-creation experience. Consumers became the protagonists of the campaign by customizing their own cans, strengthening the bond with the brand and consolidating Black Princess as a beer that values both its history and the participation of the public.