Digital experience for Black Princess' 140th anniversary campaign: UI/UX of hotsite and interactive app
Black Princessbehance.net
Website
Landing page
E-commerce
Design System
Stacks
Schedule2 weeks
Industry
Challenge
For the Black Princess 140th anniversary campaign, we transformed the co-creation proposal into an accessible and engaging digital experience. GVD Studio was responsible for the UI/UX design of the hotsite and app, ensuring fluidity, clarity and pleasure of use, amplifying the impact of the campaign created by BETC Havas.
Result
The project turned the celebration into a pleasurable co-creation experience. Consumers became the protagonists of the campaign by customizing their own cans, strengthening the bond with the brand and consolidating Black Princess as a beer that values both its history and the participation of the public.
experiências digitais que movimentam e marcam pessoas.
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